Week of the 12th October

This week we focused on creating a TOWS analysis.

Strengths

  • The product doesn’t contain food colourings Walkers. (2014).
  • Walkers own a 56% share in the crisp market. Briggs. (2013).
  • All products used are British. Walkers. (2014)
  • The crisps are celebrity endorsed. Redmon. (2013).

Weaknesses

  • Products not tasting how they are intended. The Hub. (2014).
  • Their crisp packets aren’t biodegradable. BBC News. (2010).
  • Various new flavours made contained meat and therefore not suitable for vegetarians. Hickman. (2013).

Dom, Rhiannon & Sally

Threats:

  • Governed by many UK food laws relating to food hygiene, sustainability and business practice. WSF Ltd v Coventry City Council 1998. Consumer Crime. (2001).
  • Stigma around unhealthy eating and healthier options becoming more of a threat. Naish. (2013).
  • Restrictions on advertising junk food to children. Advertising Standards Agency. (2013).
  • Disease/Pests to crops. Bawden. (2014).

Opportunities:

  • Packaging – development of recyclable packaging. Packaging BR. (2010).
  • Use of social media for advertising cheap and reaches large volumes of current and potential customers. DeMers. (2014).
  • Whole company based in the UK, eliminating communication issues. PepsiCo. (2014).
  • Continually developing new products appealing to consumers, e.g. Do Us a Flavour. Walkers. (2014).

Adam & Natalie

Bibliography:

Advertising Standards Agency. (2013). Children and Advertising.Available: http://www.asa.org.uk/News-resources/Hot-Topics/Children-and-advertising.aspx#.VEph8PnF_T8. Last accessed 18th Oct 2014.

Bawden. (2014). Potatoes could be off the menu as crop pests threaten UK. Available: http://www.independent.co.uk/environment/potatoes-could-be-off-the-menu-as-crop-pests-threaten-uk-9697916.html. Last accessed 18th Oct 2014.

BBC News. (2010). Walkers experiments with crisp packets made of potatoes. Available: http://www.bbc.co.uk/news/uk-england-leicestershire-11501357. Last accessed 18th Oct 2014.

Briggs. (2013). Crisps: Is classic potato losing its appeal?. Available: http://www.bbc.co.uk/food/0/22540908. Last accessed 18th Oct 2014.

DeMers. (2014). The Top 10 Benefits Of Social Media Marketing.Available: http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/. Last accessed 18th Oct 2014.

Green. (2010). Response from Walkers. Available: http://myzerowaste.com/2010/06/response-from-walkers/. Last accessed 18th Oct 2014.

Hickman. (2013). Not suitable for vegetarians: Walkers’ new potato crisps range uses real ingredients – including meat. Available: http://www.independent.co.uk/life-style/food-and-drink/news/not-suitable-for-vegetarians-walkers-new-potato-crisps-range-uses-real-ingredients–including-meat-8513660.html. Last accessed 18th Oct 2014.

Naish. (2013). Eating one pack a day is like drinking FIVE LITRES of cooking oil a year: The frightening truth about crisps. Available: http://www.dailymail.co.uk/health/article-2305983/Crisps-Eating-pack-day-like-drinking-FIVE-LITRES-cooking-oil-The-frightening-truth-crisps.html. Last accessed 18th Oct 2014.

Redmon. (2013). Snack Food, Star Appeal. Available: http://www.psmag.com/blogs/news-blog/gary-lineker-walkers-potato-chips-crisps-celebrity-ads-54114/. Last accessed 18th Oct 2014.

The Hub. (2014). Walkers Crisps Taste Test – October 2014. Available: http://www.outofhomepr.co.uk/index.php?option=com_zoo&task=item&item_id=355&Itemid=67. Last accessed 18th Oct 2014..

Packaging BR. (2010). Walkers trying to develop chips packaging from potato peels. Available: http://recyclable.packaging-business-review.com/news/walkers-trying-to-develop-chips-packaging-from-potato-peels. Last accessed 18th Oct 2014.

PepsiCo. (2014). UK locations. Available: http://www.pepsico.co.uk/our-company/uk-locations. Last accessed 18th Oct 2014

Walkers. (2014) Are your crisps produced in England or in other countries?. Available: http://www.walkersanswers.co.uk/#!/health-and-nutrition/walkers-crisps/cheese-onion. Last accessed 18th Oct 2014.

Walkers. (2014). Do us a flavour. Available: http://corp.walkers.co.uk/#!/home/walkers-crisps/cheese-bacon. Last accessed 18th Oct 2014.

Walkers. (2014). Do Walkers crisps contain any MSG?. Available: http://www.walkersanswers.co.uk/#!/health-and-nutrition/walkers-crisps/cheese-onion. Last accessed 18th Oct 2014.

Walkers Snack Foods Ltd v Coventry City Council 1998. Consumer Crime. (2001). “My Lawyer said it was Legal”: Due Diligence?.Available: http://www.consumercrime.co.uk/site.aspx?i=ar3338. Last accessed 18th Oct 2014

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